While the social, real-time Web is hogging all the buzz as of lately, it's still important to keep an eye on good old fashioned search engine optimization for your company's site. SEO can be an expensive endeavor, especially if you hire an expert, but it doesn't have to be.

We've covered the basics on how to improve your business website's search rankings, and here are a few tools to get you started without breaking the bank.

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Analyze your site

First, you'll need to know what your existing site's strengths and weaknesses are. What better way to analyze your site than through the eyes of the world's biggest search engine? Google's free and easy-to-install Webmaster Tools will crawl your site and give you the data you need to analyze which queries and keywords are bringing people to your site, where your inbound links are coming from, and internal links within your site.

Any issues with your site will be found under the "Diagnostics" tab, which informs you of any broken links, malware, duplicate title tags, duplicate meta description tags and offer suggestions to improve your HTML mark-up.

Now that site speed is a factor in your search rankings, Google offers a free browser plugin called Page Speed that gives feedback on your site's page load time and identifies any glaring issues. Yahoo offe/> [...]

Thu Jul 01, 2010 18:35 pm

I have the enviable position of running HubSpot's value added reseller program. For almost a year now, I've been publishing educational content for marketing agencies who are eager to help their clients improve their inbound marketing ROI.  Hundreds of agencies tune into these free webinars every month. It's humbling as I see more and more agencies each month listen to what we preach and implement it for themselves and their clients. Both our agency partners and their clients are seeing amazing results. It's such an honor to be able to help "transform the way the world markets" by impacting an army of agencies who will further spread the inbound marketing gospel.

But, it's usually more frustrating than anything. 

Why? We produce volumes of content that agencies have the option of reading, viewing, sharing and implementing. With our free training program for marketing agencies, we will be producing even more soon. But, it's really hard to know what wil/> [...]

Wed Jun 02, 2010 00:20 am

Earlier today, Erick Schonfeld over at Techcrunch wrote up a release from AdMob disclosing Smartphone OS marketshare (measured by impressions). In their report, Admob showed that a monstrous 55% of all smartphone requests came from devices on the iPhone OS, while Android made up 20% and RIM a measly 12%.

Interestingly, earlier today Sean P. Aune posted his regular Mobile Monday report that included data from the SMART report released every month from one of our sponsors Millennial Media, which contained some starkly contrasting data.

In the Millennial Media report, they showed that the iPhone consists of only 33% of monthly impressions, RIM following closely at 31%, and Android at a measly 8%.

[...]

Mon Nov 23, 2009 15:15 pm

Twitter announced that it has acquired Smallthought Systems, the creators of Dabble DB, an online database Twitter has used in the past to track and share information about projects internally.

"Every day millions of people use Twitter to create, share and discover information, and as we grow, analytics becomes an increasingly crucial part of improving our service," says Twitter Analytics Lead Kevin Weil.